Growing up between Jordan, Romania and Italy, Amina developed an eye for what taste-makers around the world truly want – that perfect blend of effortless glamour, impeccable craftsmanship and fashion-forward style. Something new and fresh, with its roots in timeless quality.
After studying at the European Institute of Design in Milan and styling stints for L’Uomo Vogue and GQ US, she found that designing shoes was the perfect expression of her creative vision. She challenged herself to learn her new trade from the essentials, taking off to the Riviera del Brenta, Italy’s storied shoe-making district.
There, she worked with world-class artisans and suppliers to develop each and every one of her shoes’ 40-50 components. She co-founded her first shoe brand, Oscar Tiye in Milan, then moved to Paris, where she collaborated with French couturier Alexandre Vauthier on the launch of his eponymous shoe line which she designs to thiS day. At the end of 2019, Amina has been commissioned by Rihanna to design the footwear for her brand Fenty. The first drop will launch in July 2020.
Today, she’s turned her focus to her greatest project: Amina Muaddi the brand. Designed in Paris, produced in Italy, with an international heart. The perfect fit for today’s taste-maker.